PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune
From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune Exactly how a simple idea by reading can boost you to be a successful individual? Reviewing From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune is a quite simple task. Yet, exactly how can many individuals be so careless to check out? They will certainly choose to spend their free time to chatting or hanging out. When actually, checking out From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune will certainly offer you a lot more opportunities to be successful finished with the efforts.
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune
PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune
From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune. Thanks for visiting the best internet site that offer hundreds kinds of book collections. Right here, we will provide all publications From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune that you need. The books from well-known authors and authors are offered. So, you can enjoy currently to obtain one by one kind of book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune that you will look. Well, related to the book that you desire, is this From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune your selection?
This From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune is really correct for you as beginner viewers. The viewers will certainly consistently start their reading practice with the favourite style. They might not consider the author and also publisher that produce the book. This is why, this book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune is actually best to read. However, the idea that is given up this book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune will certainly reveal you lots of points. You can begin to love also checking out until the end of guide From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune.
Additionally, we will certainly discuss you the book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune in soft documents forms. It will certainly not disrupt you making heavy of you bag. You require only computer system gadget or gizmo. The web link that we provide in this website is available to click and afterwards download this From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune You know, having soft data of a book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune to be in your gadget can make alleviate the readers. So this way, be an excellent viewers now!
Just attach to the internet to get this book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune This is why we mean you to use and make use of the developed technology. Checking out book does not indicate to bring the printed From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune Developed innovation has actually permitted you to check out only the soft data of guide From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune It is same. You may not have to go as well as get traditionally in looking guide From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune You may not have sufficient time to spend, may you? This is why we offer you the best way to obtain the book From Worst To First: Behind The Scenes Of Continental's Remarkable Comeback, By Gordon Bethune now!
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
- Sales Rank: #361236 in Books
- Published on: 1999-08-16
- Released on: 1999-08-16
- Original language: English
- Number of items: 1
- Dimensions: 8.98" h x .81" w x 5.98" l, 1.00 pounds
- Binding: Paperback
- 304 pages
Features
- ISBN13: 9780471356523
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Amazon.com Review
What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards
Review
In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
From the Publisher
Continental Airlines knows what "rock-bottom" means. The struggling airline company went to bankruptcy court, not once but twice, and the employees used to rip off the corporate logos from their uniforms. But, thankfully, Gordon Bethune took a gamble and decided to turn the company around--really around. Since Bethune has taken over the helm, Continental has been rated first or second in baggage handling, on-time performance, and receiving the fewest customer complaints. Employee morale and profits are way up, and the airline has been dubbed "Airline of the Year" by Air Transport World magazine. So, what's Bethune's secret? Excellent management and leadership skills, and a healthy dose of common sense. In this book, Bethune explains all of his business ideas and strategies for the first time.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good book!
By A Customer
Overall it was a good book. A little too repetitive but I still enjoyed reading it. Very easy to read.
2 of 2 people found the following review helpful.
Strong Management / Business Redesign Book
By J. Straub
In From Worst to First Continental CEO Gordon Bethune discusses how he and his team turned around Continental Airlines (then on the verge of bankruptcy) and produced the profitable, customer-friendly airline that Continental is today.
The book is a good read, filled with numerous examples. Bethune takes the reader through the process that occurred at Continental and comments extensively on how the techniques that he applied could be applied to other businesses. However, Bethune neglects, in many cases to explain the thought process behind the decision that he made. In some cases this is expected: most readers will obviously know that a business needs capital to operate. In others, such as some of his less generally-accepted employee relations techniques, he explains only what he did not why he did it. Because of this, the book is more of a "how to" than a case study on Continental.
Also of note, this book primarily deals with a turn-around situation, and while some of the techniques presented are clearly applicable in any business, others deal specifically with a business that is well established and experiencing difficulty. Other techniques deal primarily with large organizations, and may be of only minimal use to an executive at a smaller company.
Over all From Worst to First is a good read, and the information and techniques provided will well justify the time spent reading it!
10 of 10 people found the following review helpful.
Absolutely Incredible -- Bethune's Story is Exceptional
By Amazon Customer
This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate.
I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.
As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.
Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book will be donated to a non-profit organization that assists Continental Airlines' employees and their families in times of need. Best of all, you get inquisitive looks and smiles from flight attendants when reading this book on a Continental flight.
It's a shame that every company can't be as lucky as Continental to have a Chief Executive like Gordon Bethune.
See all 95 customer reviews...
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune PDF
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune EPub
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Doc
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune iBooks
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune rtf
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Mobipocket
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Kindle
[Z686.Ebook] PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Doc
[Z686.Ebook] PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Doc
[Z686.Ebook] PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Doc
[Z686.Ebook] PDF Ebook From Worst to First: Behind the Scenes of Continental's Remarkable Comeback, by Gordon Bethune Doc
